KSHB-TV Teams Up With The Salvation Army To Help Tornado Victims in Missouri and Kansas

Kansas City, Missouri — KSHB-TV, Kansas City’s NBC Action News Station, has partnered with The Salvation Army to raise funds for tornado relief efforts in Joplin, Missouri and Reading, Kansas. All this week on NBC Action News at 5:00 and 6:00 pm, phone lines will be open and representatives from The Salvation Army will be accepting cash donations. The phone number to call to donate is 816.932.HELP (4357). The lines will be open each day from 5:00-7:00 pm. On Monday, NBC Action News viewers generously donated $59,300 in the two hour telethon.

“The station was pleased to partner with the Salvation Army and provide a vehicle for our loyal viewers in the Kansas City area to help our neighbors in Joplin and Reading. We’ll be working together all week with The Salvation Army to raise funds and help anyway we can,” said Mike Vrabac, vice president and general manager for KSHB/KMCI-TV.

Viewers may also contribute $10 by texting the word JOPLIN to 80888. They may also give online at www.salvationarmyusa.org.


Randy Thurman, KSHB/KMCI-TV Direct: (816) 932-4120 | thurman@nbcactionnews.com

About The E. W. Scripps Company
The E. W. Scripps Company (www.scripps.com) is a diverse, 132-year-old media enterprise with interests in broadcast television stations, newspapers, and local news and information web sites. The company’s portfolio of locally focused media properties includes: 10 broadcast TV stations, with six ABC-affiliated stations, three NBC affiliates and one independent; daily and community newspapers in 13 markets, and the Washington, D.C.-based Scripps Media Center, home of the Scripps Howard News Service.