Salvation Army Firsts with Social Media Deemed a Great Success

International Headquarters has reported that the webcast of the opening service, the Welcome to the High Council and the Salute to General Shaw Clifton, has to date been accessed by more than 20,000 individual computers, with many more thousands expected to have viewed the service. For the first time social media was used to share information about the progress of the High Council in London, with many thousands of people receiving information through Facebook, Twitter and Flickr, and more than 5,000 people receiving email news alerts. The Salvation Army International website had 300,000 hits in the past week compared to a usual weekly figure of around 55,000.