The Salvation Army Launches New Mobile Bell Ringer Program

Campaign will benefit families in need in Dallas, Tarrant, Collin, Denton and Ellis counties

DALLAS (November 2, 2010) – The Salvation Army DFW Metroplex Command has launched a Mobile Bell Ringer campaign. The campaign is the first of its kind, and will run through December 24. It is designed to introduce a mobile component into The Salvation Army’s traditional Red Kettle Christmas campaign. All proceeds raised from the Mobile Bell Ringer campaign will help provide services for local families in need in Dallas, Tarrant, Collin, Denton and Ellis counties.

Becoming a Mobile Bell Ringer is easy. Interested participants can simply text BELL to 50555 to get information about registering. A link will be sent to the participant’s phone where they can register, download a ring tone that sounds like a Salvation Army bell, collect donations, track donations, and compare their progress against the progress of other Mobile Bell Ringers.

Once registered, each participant will be encouraged to set a donation goal, and utilize their networks to collect $10 mobile donations to reach that goal. To collect a donation, a participant simply enters a friend’s mobile number into their Mobile Bell Ringer webpage, triggering a donation request that gets sent to the friend’s mobile device via text message. The friend will be asked to confirm the $10 donation to The Salvation Army. All proceeds raised from this campaign will help provide food, clothing, shelter and toys to local families in need.

“We are excited to introduce a mobile component to our Red Kettle Christmas campaign,” says Major Ward Matthews, CEO of The Salvation Army DFW Metroplex Command. “This innovative mobile solution enables our organization to add a unique flair to our time-tested traditional campaign, by giving our supporters the ability to easily participate and encourage their friends and families to help make a difference in the lives of others this holiday season. Our goal is for each supporter to pledge to find 10 people to make a $10 mobile donation this holiday season.”

The innovative Mobile Bell Ringer campaign is powered by mGive, the leading service provider for mobile donations in the United States. “This exciting campaign encourages individuals to take part in a traditional holiday campaign utilizing the mobile device as a new avenue for engagement, communication, and donation collection – and you can ring the bell from anywhere,” said Brian Leamy, executive vice president of mGive.

To register to become a first- year Mobile Bell Ringer, or to learn more about the campaign, please visit

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