Walmart Launches “12 Days of Giving” Facebook Campaign

Company Commits$1.5 Million to U.S. Nonprofits Focused on Providing Basic Needs

BENTONVILLE, AR, Nov. 14, 2011 – Who said ‘write in ballots’ were only for politics? For the first time, Walmart is empowering Facebook users to write in – or nominate – local nonprofits that could receive part of $1.5 million in grants this holiday season. Through its “12 Days of Giving” campaign, the company will accept submissions via Facebook with an eye for local organizations that are providing basic need items, such as food, shelter, clothing and baby supplies.

“We know that millions of our Facebook fans make charitable donations, help spread the word about important causes or volunteer their time,” said Wanda Young, senior director of social media for Walmart US. “We’re excited to hear from them and continue our efforts to help communities during these tough economic times.”

Starting today and through Nov. 30, users can visit Walmart’s Facebook page to nominate a nonprofit for the “12 Days of Giving.” Here’s how it works:

• Visitors to the page nominate local organizations by submitting a 200-word description, including the nonprofit’s impact in their local community.
• Participants must also submit photos that illustrate how the nonprofit is helping families make ends meet.
• A gallery on the page will highlight all user submissions to showcase how local groups are helping others and spreading cheer.
• A panel from the Walmart Foundation will review submissions.
• Grant recipients will be announced on Facebook daily from Dec. 12 to Dec. 23.

“Giving back has always been part of Walmart’s holiday tradition – in fact, it’s our tradition year-round,” said Julie Gehrki, senior director at the Walmart Foundation. “With the ‘12 Days of Giving’ campaign and grants from our Foundation, our giving will go even further and help make the holidays happier for communities across the U.S.”

Combined, the Walmart Foundation is also providing more than $19 million in grants this holiday season to organizations that are fighting hunger and providing basic needs services. Click here for a complete list of organizations benefitting from Walmart’s giving this holiday season.

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About Philanthropy at Walmart
Walmart and the Walmart Foundation are proud to support initiatives that are helping people live better around the globe. In May 2010, Walmart and its Foundation made a historic pledge of $2 billion through 2015 to fight hunger in the U.S. The Walmart Foundation also supports education, workforce development, environmental sustainability, and health and wellness initiatives. To learn more, visit